How do I upload 360 views, for my products, to Amazon?

Step-by-step guide

https://sellercentral.amazon.com/forums/t/360-image-rotation-requirements-and-instructions/591376/2

The images are provided by you but only amazon can upload them to your listing.

The 360° View experience is powered by a set of 24,48, or 72 images taken from a fixed elevation above the product at 5° intervals as you spin the product. The images can be created using traditional digital photography methods or using photo realistic renderings from 3D models. Digital photography images must be retouched to remove background details. Individual image files must follow a prescribed naming convention and be organized into a specific folder structure. Ultimately you will deliver one 360° View asset package in zip format per ASIN.

Please follow the below steps for uploading the 360 filename:

Photography

  1. Prepare the ASIN for photography as you would normally, removing any product packaging. Do not include props along with the product.
  2. Position the ASIN at the center of a turntable that has been indexed at every 5°.
  3. Use seamless background paper beginning below the turn table and curving up and behind the ASIN.
  4. Position the camera on a tripod at an appropriate distance from the ASIN.
  5. Choose an elevation angle that appropriately showcases the product. Stay within 10-30° range.
  6. Set your camera to manual mode so that your focus and exposure settings are consistent for all 24, 48, or 72 photos.
  7. The first photo should showcase the ASIN at a 0° angle (facing straight on to the camera).
  8. Rotate counter-clockwise as you take each photo.

Editing

  1. Retouch.  Remove any background details from all 24, 48, or 72 images.
  2. If you apply color balance or any other filters, make sure you apply the same adjustments uniformly across all 24, 48, or 72 images.
  3. Crop each image such that the dimensions are square. Make sure the center of rotation is the center of each image.
  4. Resize images to maximum 2,500px, minimum 1,500px.
  5. Save in .png format.

Naming

  1. Step 3: File Naming
    Individual .png files must follow this format:

    _360web.png

    where is the Amazon Standard Identification Number for the product and is the 0-index, zero-padded integer representing the sequence of the image in its rotation. The first file will have 0000 and the last file will have 0071 as the sequence number.
  2. The sequence should match the counter-clockwise rotation in which the images were captured.

Sending to Amazon

  1. Step 4: Send to Amazon
    Organize the files into the following directory structure.

    Example:
    B01N32NCPM (.zip folder)
    B01N32NCPM _360 (folder)
    B01N32NCPM_360_0000_web.png
    B01N32NCPM_360_0001_web.png
    B01N32NCPM_360_0002_web.png
    B01N32NCPM_360_0069_web.png
    B01N32NCPM_360_0070_web.png
    B01N32NCPM_360_0071_web.png

  2. Package the files into a .zip file, retaining the directory structure. Name the .zip file using the ASIN (e.g. B01N32NCPM.zip).
    Ensure that the _360 folder (containing the assets) is compressed into a .zip and the resulting folder renamed as just.
  3.  Publish the files to an internet-accessible location. Accepted protocols are HTTP. FTP is not supported. Amazon Web Service’s S3 offering is an effective option for storing and sharing large files.
  4. Send a notification to your Amazon representative links to the .zip packages for download.
     

Amazon Product Requirements

This information is available at this link: https://www.amazon.com/gp/help/customer/display.html?nodeId=200109520

Technical Requirements

Product images submitted to Amazon must meet the following technical specifications.

  • TIFF (.tif/.tiff), JPEG (.jpeg/.jpg), GIF (.gif) and PNG (.png) format
  • Image pixel dimensions of at least 1000 or larger in either height or width preferred
  • sRGB or CMYK color mode
  • File names must consist of the product identifier (Amazon ASIN, 13-digit ISBN, EAN, JAN, or UPC) followed by a period and the appropriate file extension (Example: B000123456.jpg or 0237425673485.tif)


Note: Spaces, dashes or additional characters in the filename will prevent your image from going online.

Amazon Site Standards for Product Images

For images named by product identifier without a variant code or named with the MAIN variant, and display as the main image on the product detail page, Amazon maintains the following site product image standards:

  • The image must be the cover art or a professional photograph of the product being sold. Drawings or illustrations of the product are not allowed.
  • The image must not contain gratuitous or confusing additional objects.
  • The image must be in focus, professionally lit and photographed or scanned, with realistic color, and smooth edges.
  • Books, Music, and Video/DVD images should be the front cover art, and fill 100% of the image frame. Jewel cases, promotional stickers, and cellophane are not allowed.
  • All other products should fill 85% or more of the image frame.
  • The full product must be in frame.
  • Backgrounds must be pure white (RGB 255,255,255).
  • The image must not contain additional text, graphics, or inset images.
  • Pornographic and offensive materials are not allowed.

For additional other view images:

  • The image must be of, or pertain to, the product being sold.
  • The image must be in focus, professionally lit and photographed or scanned, with realistic color, and smooth edges.
  • Other products or objects are allowed to help demonstrate the use or scale of product.
  • The product and props should fill 85% or more of the image frame.
  • Cropped or close-up images are allowed.
  • Backgrounds and environments are allowed.
  • Text and demonstrative graphics are allowed.
  • Pornographic and offensive materials are not allowed.